Call Me LoyalBuy Kiwi Made. It’s a well-recognised slogan that has been around for over 100 years. Results from a buy Kiwi Made campaign concluded that nine out of ten consumers will choose a NZ-made product over an imported product, where price and quality are the same. more |
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Christmas 2009will see a return to traditional tastes, as recession-wary shoppers look for decorations with longer-lasting appeal to stretch their budget further, and gifts that reflect the importance of home and family, or celebrate Kiwi pride. more |
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Merchandising for the Christmas seasonChristmas shopping can be a time-consuming experience that often brings more pain than pleasure, but effective merchandising in your store can help make the festive shopping experience a satisfying one for your customers. more |
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The cutting edge...Knives have been around for thousands of years but, in truth, have changed very little in form since their humble stone-age beginnings. Materials have changed over time, but the basic requirements and concepts still remain. more |
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Beachwares fashion accessories for the warmer monthsKiwis love their summers, and that ‘holiday feeling’ is bankable, says Acland Holdings sales manager, Mary Louise O’Dowd. Enter some of summer’s hottest trends based around classic Kiwi summer iconography. more |
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No use crying over spilt milkA good friend of mine enthusiastically exclaimed the other week that she was going to join me as a news reviewer for a New Zealand news website. So, after a few pointers and hints she submitted her first review in the lifestyle category. more |
For advertising opportunities please contact:
David Silver
Publisher
Tel: +64 9 481 3005